The global influencer marketing industry is experiencing explosive growth, with its market value projected to hit a staggering $24 billion by the end of 2024. In the midst of this rapid expansion, the Global Influencer Marketing Association (GIMA) made its official debut in Sydney, Australia on November 27, 2024, marking a significant milestone for the local and international influencer marketing community.
Key Highlights of the Launch
- Leadership: GIMA is led by Zeina Mhanna, an experienced hospitality marketing consultant with extensive industry knowledge.
- Mission: The association aims to bridge the gap between businesses and influencers while promoting ethical practices in influencer marketing.
- Global Network: GIMA connects businesses with a diverse network of influencers across various industries and regions.
What is GIMA?
GIMA is a non-profit organization designed to support and elevate the influencer marketing industry through three core pillars:
- Education & Resources: Equipping influencers with the knowledge and tools they need to succeed in a fast-paced, evolving industry.
- Community Building: Bringing together good people to forge strong, meaningful connections.
- Authentic Collaborations: Facilitating genuine partnerships between influencers and brands.
A Landmark Event at Bankstown RSL
Held at KASA Restaurant in Bankstown RSL, the event brought together a dynamic mix of influencers, brands, industry professionals, and community stakeholders. It was a night dedicated to connection, inspiration, and collaboration — laying the groundwork for what promises to be an exciting chapter for influencer marketing in Australia.
GIMA Founder and President Eunhye Beak – Ellie Hoju, alongside Senior Vice Presidents Sunni Wan & Chantel Rahme, and Vice President Anastasia, led the event, sharing their vision of fostering authentic partnerships and providing valuable education to help influencers and brands thrive.
Business Benefits
- Quality Assurance: GIMA ensures businesses connect with verified, professional influencers who align with their brand values.
- Strategic Partnerships: Facilitates meaningful collaborations between brands and influencers for maximum impact.
- Industry Standards: Establishes and maintains professional standards in influencer marketing practices.
What’s Next for GIMA?
The Sydney launch is just the beginning. GIMA has plans for a series of events, collaborations, and educational initiatives — not just within Australia but on a global scale. Partnerships are already underway with international organizations like the Korean Influencers Association, signaling exciting opportunities for cross-cultural influencer campaigns and community growth.
Global Impact
GIMA’s launch represents a significant step forward in professionalizing the influencer marketing industry, offering businesses worldwide access to vetted influencers and standardized practices for more effective marketing campaigns. GIMA’s establishment in Sydney positions Australia as a key hub for influencer marketing in the Asia-Pacific region, creating new opportunities for international business collaboration and growth. Article originally published by Oz Arab Media. Visit their website for the full coverage of GIMA’s launch and other business news in the Australian-Arab community.
