Marketing Consultation and Brand Discovery
Ooh Sushi, a modern Japanese restaurant in Oran Park, Sydney, partnered with Influencers2C for a comprehensive social media transformation. Through initial consultation, we identified their strengths in fresh sushi and innovative menu offerings.
Challenge and Market Analysis
Our analysis revealed key challenges:
- Limited brand visibility in Sydney’s competitive food scene
- Untapped younger demographic market potential
- Need for stronger digital-to-physical customer conversion
Campaign Strategy Development
Strategic Influencer Collaborations
We implemented a comprehensive social media strategy combining influencer partnerships, visual content creation, and community engagement. We partnered with Sydney-based food influencers for authentic content creation, enhanced the brand’s visual presence through professional photography and storytelling, and fostered community engagement through interactive campaigns and user-generated content featuring regular influencer takeovers.
Goal Setting and KPI Alignment
Our campaign delivered measurable success within three months, significantly increasing social media followers. Engagement metrics also saw a substantial uplift, reflecting stronger audience connection and content performance.
Content and Channel Strategy
Our key strategic elements centered around building genuine, long-lasting relationships with influencers who truly connected with the brand. We maintained exceptional visual content quality throughout our campaigns, ensuring each post reflected the restaurant’s high standards. Additionally, we created seamless experiences that bridged the digital and physical worlds, helping online engagement translate into real restaurant visits.
Positioning the Brand’s Unique Value
Ongoing brand development focuses on:
- Expanding influencer collaborations
- Creating seasonal marketing initiatives
- Exploring emerging social platforms
Execution and Results
Campaign Implementation
- We activated a network of influencers with strong local appeal, collaborated with nearby businesses to create cross-promotional opportunities, and produced high-quality content that authentically represented the Ooh Sushi experience.
Community Impact
- The campaign successfully boosted local visibility, driving a noticeable increase in foot traffic and generating overwhelmingly positive feedback from the community.
Digital Performance
- The strategy expanded Ooh Sushi’s online reach, significantly boosted engagement across platforms, and cultivated a dedicated local audience that continues to grow organically.
