Marketing Consultation and Brand Discovery
Ilmaree, a Korean BBQ restaurant in Strathfield, partnered with Influencers2C to enhance its brand visibility. Focusing on its “good food with great friends” identity, the campaign targeted Korean and Chinese communities through influencer storytelling and digital engagement.
Challenge and Market Analysis
- Limited brand recognition outside of our local Strathfield customer base
- Untapped potential in the broader Australian dining market
- Need to establish brand authority
Campaign Strategy Development
Our strategy began with establishing strong partnerships with influential food bloggers and restaurant critics who aligned with our brand values. We then implemented a comprehensive multi-channel content strategy that showcased the authentic Korean & Chiness BBQ dining experience. To bring this vision to life, we organized engaging dining events that not only created valuable content opportunities but also fostered meaningful social media engagement.
Goal Setting and KPI Alignment
We established clear metrics to measure campaign success across social media engagement, customer satisfaction ratings, and restaurant reservations.
Content and Channel Strategy
We created compelling content through various channels, starting with engaging Instagram Stories that gave viewers an authentic peek into the Korean & Chiness BBQ dining experience. Our team then coordinated exclusive dining events for selected influencers, providing them with perfect opportunities to create genuine, high-quality content. We rounded out our content strategy by developing in-depth restaurant review campaigns that emphasized Ilmaree’s unique dining atmosphere and experience.
Positioning the Brand’s Unique Value
The campaign highlighted Ilmaree’s authentic Korean BBQ dining experience and their unique position in the Sydney restaurant market.
Execution and Results
Our strategic execution led to strong outcomes across all major areas. The restaurant saw a substantial rise in Instagram followers and engagement, a noticeable boost in reservations, and heightened interest in food reviews. Overall, the campaign drove more dine-in customers from various parts of Sydney, strengthening the brand’s local presence.
