Marketing Consultation and Brand Discovery:
Influencers2c conducted comprehensive consultation sessions with Marinavi to understand their unique Korean beauty heritage and aspirations for the Australian market.
Challenge and Market Analysis:
- Marinavi faced the challenge of standing out in a saturated market. Our focus was on balancing its Korean identity with the preferences of Australian beauty buyers.
Campaign Strategy Development:
We conducted market research and developed a culturally adapted campaign. This included influencer partnerships, localized content, and retail distribution to strengthen presence.
Goal Setting and KPI Alignment:
We established clear metrics for brand awareness, market penetration, and engagement targets in the Australian beauty sector.
Content and Channel Strategy:
We tailored content for Sydney’s multicultural audience and changing weather, highlighting how Marinavi suits diverse skin needs year-round.
Positioning the Brand’s Unique Value:
Our strategic approach focused on positioning Marinavi’s Korean beauty heritage while resonating with Australian consumers. Through data-driven social media campaigns and visual content optimization, we highlighted the brand’s unique benefits and Korean beauty expertise.
Execution and Results:
- Created engaging influencer partnerships
- Developed authentic brand advocacy
