Marketing Consultation and Brand Discovery
At INFLUENCERS2C, we began with an in-depth consultation with BBQ-K to understand their vision of becoming the premier Korean BBQ destination in Endeavour Hills. Through collaborative sessions, we identified their unique offerings and brand values.
Challenge and Market Analysis
Challenge: BBQ-K needed to differentiate itself in Endeavour Hills’ competitive dining scene
Opportunity: Leverage two key strengths:
- Authentic Korean BBQ experience
- Unique offerings including halal-friendly wagyu
Campaign Strategy Development
We crafted a strategy centered on experiential storytelling, focusing on four key pillars: craftsmanship, flavor journey, atmosphere, and community connection. Each element was designed to showcase BBQ-K’s unique dining experience.
Goal Setting and KPI Alignment
We established clear objectives to measure success: increased brand awareness in the local community, enhanced engagement on social platforms, and growth in first-time visitors. These metrics guided our campaign execution.
Content and Channel Strategy
Our approach leveraged visual storytelling through carefully selected influencers who could authentically capture the BBQ-K experience. We focused on platforms where food enthusiasts actively engage, emphasizing the immersive dining experience.
Positioning the Brand’s Unique Value
We positioned BBQ-K as more than just a restaurant—it’s a destination where premium ingredients meet traditional Korean barbecue expertise. The dine-in-only approach was highlighted as part of the authentic experience.
Execution and Results
- We partnered with local food creators to craft authentic content that resonated with Sydney’s multicultural community, showcasing BBQ-K’s sizzling dishes and vibrant atmosphere. This approach transformed BBQ-K into a top Korean BBQ destination celebrated across diverse audiences.
At INFLUENCERS2C, we don’t just market brands; we create narratives that turn moments into memories.
