Marketing Consultation and Brand Discovery
When new management took over modern Korean restaurant Mr. Yoon in late 2024, our first step was conducting an in-depth brand consultation. Through analyzing their unique Korean culinary heritage and extensive modern menu – featuring everything from traditional bulgogi and bibimbap to fusion Korean-Mexican tacos and Instagram-worthy Korean corn dogs – we identified their potential to become a standout destination at 34 Montclair Ave, Glen Waverley Victoria’s diverse food scene.
Challenge and Market Analysis
- Location: Glen Waverley presented unique challenges in a competitive suburban market
- Market Analysis: Identified opportunity to combine:
- Authentic Korean cuisine offerings
- Modern social media marketing approaches
Campaign Strategy Development
We crafted a campaign that would showcase Mr. Yoon’s culinary expertise through compelling storytelling and visual content, with a focus on their signature Korean fried chicken and traditional dishes.
Goal Setting and KPI Alignment
We established clear metrics for success, which the campaign exceeded by generating 14.6K views and over 120,000 likes across social media platforms.
Content and Channel Strategy
Our content strategy centered on behind-the-scenes kitchen footage, beautifully plated dish presentations, and authentic storytelling that resonated with food enthusiasts.
Positioning the Brand’s Unique Value
We positioned Mr. Yoon as more than just a restaurant – it became a destination where traditional modern Korean flavours meet modern dining experiences, creating memorable moments for every guest.
Execution and Results
Established as a beloved staple in the city’s vibrant foodie scene
Strategic influencer partnerships drove brand awareness and engagement
Innovative content creation captured audience attention
Successfully transformed into Glen Waverley’s hottest food destination
