Client Background
Our client, a Korean lifestyle pop-up store in Lidcombe, aimed to introduce Sydney’s multicultural community to an authentic experience of Korean culture. The store showcased 25 curated Korean brands across fashion, skincare, food, and homeware, blending both traditional and modern Korean lifestyle elements.
Beyond engaging with local consumers, the pop-up also served as a business showcase platform, attracting interest from new Korean brands and clients seeking to expand into the Australian market through our Korea-to-Australia (K2A) service.
Challenge
As a temporary pop-up event, the store had a limited window to:
- Generate awareness in the local community.
- Drive strong foot traffic during the activation period.
- Engage with both Korean and non-Korean audiences.
- Position the pop-up as an immersive cultural experience rather than just a retail shop.
- Highlight its role as a launchpad for Korean brands exploring opportunities in Australia.
Our Approach
Influencers2C developed a targeted influencer marketing strategy to create buzz and attract the right audience.
- Influencer Selection
- Partnered with Sydney-based lifestyle, beauty, and food influencers.
- Ensured diversity by including both Korean-Australian influencers and mainstream Australian content creators interested in Korean culture.
- Content Strategy
- Pre-event teaser posts to build anticipation.
- Instagram Reels and TikToks showcasing store highlights (food tastings, skincare try-ons, and K-fashion pieces).
- Live coverage on opening day to generate real-time engagement.
- Community Engagement
- Encouraged influencers to share their personal experiences with Korean culture.
- Created interactive stories and polls to drive audience engagement.
Results
- Increased Awareness: The campaign reached over 200,000 impressions across Instagram and TikTok in just 1 weeks.
- High Engagement: Content generated an average engagement rate of 7.8%, surpassing industry benchmarks.
- Foot Traffic Boost: Influencer-led content directly drove significant store visits, with peak attendance during influencer coverage days.
- Cultural Connection: Positive sentiment in comments highlighted curiosity and excitement for Korean products and culture.
Client Feedback
The client was highly satisfied with the outcome, noting that the pop-up received “far more visitors than expected” and created strong community interest. Many attendees expressed curiosity about future events and permanent locations, while Korean brands saw the potential of Sydney as a growth market.
Key Takeaway
By combining strategic influencer partnerships with authentic cultural storytelling, Influencers2C successfully positioned the Korean lifestyle pop-up as both a must-visit cultural and shopping experience and a gateway platform for Korean brands entering Australia.
Through our K2A (Korea-to-Australia) service, we enabled the pop-up to go beyond retail, creating meaningful pathways for Korean brands to establish themselves in the Australian market, proving that short-term activations can deliver long-term consumer awareness, brand growth, and international business opportunities.
