Marketing Consultation and Brand Discovery
UGG Australia approached us to establish their brand presence in the Korean market, seeking to balance their authentic Australian identity with Korean fashion sensibilities.
Challenge and Market Analysis:
Following our proven methodology, we conducted:
- In-depth Market Research
- Analyzed Korean footwear and lifestyle market dynamics
- Mapped consumer behavior patterns and preferences
- Evaluated competitive landscape and market positioning
Campaign Strategy Development
Our comprehensive strategy centered around cultural integration. We developed messaging that would resonate deeply with Korean consumers, created marketing materials specifically tailored for the Korean market, and adapted our product presentation to align with local preferences and shopping behaviors.
Goal Setting and KPI Alignment
Our objectives focused on establishing a strong market presence through strategic retail partnerships, building widespread brand recognition among Korean consumers, and achieving ambitious sales targets that would validate our market entry strategy.
Content and Channel Strategy:
Our implementation strategy focused on three key channels. We established strategic partnerships with prominent Korean fashion influencers who became brand ambassadors, securing valuable collaborations with premium department stores to ensure optimal product placement, and launching targeted social media campaigns to engage with our core demographic.
Positioning the Brand’s Unique Value
We positioned the brand by highlighting its rich Australian heritage and authentic roots, establishing a premium quality image in the market, and emphasizing its status as a comprehensive lifestyle brand rather than just a footwear company.
Execution and Results
- Drove high social media engagement through targeted influencer content
- Built strong brand recognition across diverse communities
- Secured a solid market presence within a short timeframe
