Marketing Consultation and Brand Discovery
KASA Japanese Restaurant, a premium sashimi and hot dish destination in Sydney, partnered with us to establish their digital presence and market position. Through initial consultation, we identified their unique value proposition: high-quality Japanese cuisine featuring fresh seafood and authentic flavors at competitive prices.
Challenge and Market Analysis
Key challenges included:
- Standing out in Bankstown’s competitive dining scene
- Building brand awareness from scratch
- Attracting the target demographic (25-34 year olds)
Campaign Strategy Development
We developed a comprehensive social media strategy focused on Instagram as the primary platform, designed to showcase KASA’s unique dining experience and value proposition.
Goal Setting and KPI Alignment
Our success metrics were set to drive strong brand visibility and meaningful engagement. We aimed to reach a wide audience across Sydney, spark significant interaction on each post shortly after publishing, and maintain consistently positive customer feedback throughout the campaign.
Content and Channel Strategy
Our content strategy leveraged multiple creative approaches to showcase KASA’s unique offerings. We captured the restaurant’s essence through stunning food photography and engaging video content that highlighted the vibrant dining experience. To create a more personal connection, we shared behind-the-scenes glimpses into the kitchen and team. Real customer testimonials added authenticity and social proof, while our cultural storytelling elements educated audiences about Korean culinary traditions and modern interpretations.
Positioning the Brand’s Unique Value
We positioned KASA through:
- Budget-friendly pricing
- Contemporary dining experience
- KASA Japanese Restaurant! From premium seafood to fresh sashimi and sizzling hot dishes
Execution and Results
Instagram Performance Metrics
The campaign achieved strong video viewership and high engagement, with content being frequently saved and shared by followers.
Audience Analysis
The majority of the engaged audience fell within the young adult demographic, with the strongest interest coming from individuals in their mid-20s to early 30s.
