Marketing Consultation and Brand Discovery
At INFLUENCERS2C, we began with a deep dive into Jeong Don’s rich culinary heritage, understanding their 20+ years of expertise in Modern Korean cuisine and their vision for growth in the local dining scene.
Challenge and Market Analysis
- Key Challenge: Standing out in a competitive dining landscape where exceptional food alone wasn’t enough
- Solution Needed: Create a memorable presence that would resonate with local food enthusiasts
Campaign Strategy Development
We developed a storytelling-driven campaign that would leverage local food influencers to share authentic, engaging narratives about Jeong Don’s unique dining experience.
Goal Setting and KPI Alignment
We established clear objectives focused on increasing brand awareness, engagement with local food communities, and driving foot traffic to the restaurant.
Content and Channel Strategy
Our content strategy told a compelling story through multiple angles – from the chef’s remarkable twenty-year journey in perfecting Modern Korean cuisine, to the exquisite preparation of signature dishes like charcoal pork and cold noodles. We captured the restaurant’s inviting atmosphere and convenient location, while weaving in authentic stories from diners who had created lasting memories at Jeong Don. This narrative approach helped potential customers connect with the restaurant on a deeper, more personal level.
Positioning the Brand’s Unique Value
We positioned Jeong Don as more than just a restaurant – it became a destination where authentic Korean culinary expertise meets warm hospitality and memorable dining experiences.
Execution And Results
Built meaningful connections with potential customers
Partnered with local food influencers to create authentic content
Transformed everyday dining experiences into engaging stories
Successfully increased restaurant visibility in the community
