Brand Philosopy
ANS HER is a Korean skincare brand founded by a cosmetics researcher and built on a philosophy of science, sincerity, and care. Every product is designed as a thoughtful answer to what skin truly needs, focusing on balance, gentleness, and daily rituals rather than short-term trends.
Influencers2C partnered with ANSHER to support its entry into the Australian market, using influencer marketing as the primary channel to build trust, educate consumers, and establish brand credibility within Australia’s competitive K-beauty and clean-skincare landscape.
The Challenge
Entering Australia required ANSHER to introduce a research-led, minimalist Korean skincare brand to an audience already familiar with K-beauty but increasingly selective. Australian consumers are highly informed, sceptical of exaggerated claims, and drawn to brands that demonstrate transparency, efficacy, and emotional authenticity.
ANS HER needed to build brand awareness from the ground up while clearly communicating scientific credibility in a way that felt human, calm, and accessible. Traditional advertising alone was not sufficient for this goal, making influencer-led storytelling essential.
Influencer Marketing Strategy
Influencers2C developed a phased influencer marketing strategy tailored specifically to the Australian beauty market. The campaign focused on soft education, routine-based storytelling, and repeated exposure rather than one-off promotions.
The initial stage introduced ANSHER’s brand philosophy through minimalist content that highlighted textures, packaging, and daily skincare rituals. This allowed Australian audiences to connect with the brand emotionally before being asked to consider a purchase.
As awareness grew, Australian skincare influencers shared their real experiences using ANSHER as part of their everyday routines. Content focused on listening to the skin, building consistency, and choosing gentle formulations, reflecting both Korean skincare principles and Australian clean-beauty values.
The final stage reinforced trust and conversion through continued influencer usage and alignment with ANSHER’s exclusive retail presence at The Katch, creating a seamless path from discovery to purchase.
Content and Channel Execution
Instagram and short-form video platforms were prioritised due to their strong influence on beauty discovery in Australia. Content was intentionally calm and visually restrained, using neutral colour palettes, natural lighting, and close-up texture shots to communicate product quality without exaggeration.
Australian influencers produced routine-based skincare content, personal reflections, and lifestyle visuals that positioned ANSHER as a natural part of daily self-care. This approach aligned with the preferences of Australian consumers who value authenticity, wellness, and long-term skin health.
Results and Market Impact
The campaign successfully introduced ANSHER to the Australian market as a research-driven yet emotionally intelligent K-beauty brand. Influencer content achieved strong engagement, high save rates, and meaningful time spent on posts, indicating genuine audience interest rather than passive reach.
Early retail traction through The Katch validated product-market fit and confirmed that Australian consumers responded positively to ANSHER’s calm, science-led positioning. The campaign established a strong foundation for long-term growth in Australia rather than short-term sales spikes.
Conclusion
This campaign demonstrates how Korean skincare brands can enter Australia successfully when influencer marketing is used to build trust, educate thoughtfully, and respect local consumer values. By aligning scientific credibility with human storytelling, Influencers2C helped ANSHER establish itself as a credible and desirable K-beauty brand in Australia.
For Korean beauty brands looking to expand into Australia, influencer marketing is not simply a promotional tool—it is a trust-building strategy.
Who This Is For
✔ Overseas brands entering Australia
✔ International exhibitors at ICC Sydney
✔ Brands seeking influencer-led market entry
✔ Companies needing local credibility fast
Work With Influencers2C
If your brand is planning to exhibit in Australia or enter the Australian market, Influencers2C provides a proven pathway from global brand to local trust.
📩 Inquiries: info@influencers2c.com
