At ICC Sydney, Influencers2C delivered a strategic influencer marketing campaign designed to help an overseas premium brand successfully enter the Australian market through trusted local voices. Influencers2C supports international brands exhibiting at ICC Sydney by converting event exposure into long-term brand awareness and trust.
The Client Challenge (Overseas Brand Perspective)
- Entering the Australian market without local consumer trust
- Limited understanding of Australian influencer culture
- Short exhibition timeframe with pressure to deliver impact quickly
- Need for content that works beyond the event itself
Influencers2C Solution
Influencers2C designed and executed an end-to-end influencer marketing strategy tailored specifically for overseas brands exhibiting at ICC Sydney.
1. Strategic Positioning at ICC Sydney
ICC Sydney is Australia’s most influential convention hub. Influencers2C leveraged this international platform to position the brand as premium, credible.
2. Influencer Curation & Invitations
Rather than mass invitations, Influencers2C carefully selected and invited local**-based influencers** who aligned with:
- Relevance
- Professional credibility
- Strong local engagement (not just follower count)
- Multicultural audience reach
This ensured the brand was introduced through trusted local storytellers, not generic advertising.
3. On-Site Organisation & Live Execution
Influencers2C managed the influencer experience on the ground:
- Influencer check-in and scheduling
- Brand briefing and key messaging alignment
- Live content creation and real-time streaming from the booth
- Direct audience interaction via Instagram Stories and Live sessions
The brand gained instant visibility beyond the exhibition floor, reaching thousands of local consumers online.
4. Content Marketing That Lives Beyond the Event
The campaign didn’t end when the exhibition closed.
Influencers2C guided post-event content to ensure:
- Authentic reviews and storytelling
- Education around brand values and product benefits
- Repurposable assets for websites, ads, distributors, and B2B pitching
This turned a short event into a long-term marketing asset.
Campaign Outcomes
- Successful Australian market introduction for an overseas brand
- Strong local awareness generated during and after the ICC event
- High-quality influencer content library created in one activation
- Increased credibility through trusted Sydney influencers
- Extended brand visibility well beyond the convention period
Why Overseas Brands Choose Influencers2C
Influencers2C specialises in cross-border influencer marketing in Australia markets.
What makes us different:
- Deep understanding of both overseas brands to enter Australian consumers
- Full influencer management—not just introductions
- Experience activating brands at major international venues like ICC Sydney
- Focus on storytelling, trust, and long-term growth—not short-term hype
Who This Is For
✔ Overseas brands entering Australia
✔ International exhibitors at ICC Sydney
✔ Brands seeking influencer-led market entry
✔ Companies needing local credibility fast
Work With Influencers2C
If your brand is planning to exhibit in Australia or enter the Australian market, Influencers2C provides a proven pathway from global brand to local trust.
📩 Inquiries: info@influencers2c.com
