Marketing Consultation & Brand Discovery
The Katch, a Korean lifestyle and beauty retailer, partnered with Influencers2C to introduce their new e-commerce platform to the Australian market. During the discovery phase, we worked closely with the brand to define its identity as a curated destination connecting authentic Korean beauty innovations with Australian consumers seeking credibility, quality, and trend-driven skincare experiences. Our consultation revealed an untapped opportunity: while K-Beauty had captured global attention, Australian consumers lacked a trusted, locally accessible source that combined authenticity with an elevated shopping experience. The Katch was created to bridge that gap.
Challenge & Market Analysis
Launching into Australia’s competitive skincare market meant The Katch faced three key challenges: building brand awareness from zero, earning trust among discerning beauty enthusiasts, and positioning itself against established global labels. The target audience—women aged 20 to 35—valued transparency, aesthetics, and results. Through market analysis, we uncovered a growing demand for Korean beauty products that emphasised natural ingredients, innovation, and minimalist design. These insights shaped our campaign strategy and guided every creative decision.
Campaign Strategy Development
Influencers2C developed a multi-influencer launch campaign that prioritised storytelling, authenticity, and visual harmony. The strategy was built around relatable creators who could embody the essence of The Katch through lifestyle-driven storytelling. Collaborations were curated across micro- and mid-tier influencers on Instagram to balance credibility with reach. Each creator produced content that felt genuine, showing real skincare routines, unboxing moments, and day-in-the-life integrations, presenting The Katch as the go-to hub for Korean beauty lovers in Australia.
Goal & KPI Alignment
Our campaign objectives focused on achieving strong awareness and measurable engagement during the brand’s first week online. We aimed to generate organic reach through influencer storytelling, deliver high-quality user-generated content for long-term brand use, and maintain a consistent engagement rate above seven percent. These KPIs aligned with The Katch’s broader mission of establishing credibility and community around the brand from launch.
Content & Channel Strategy
The content direction blended aspiration with authenticity. Influencers showcased The Katch’s hero products—such as Notty Curly and and other popular K-beauty brands—through natural settings and soft-toned visuals that reflected the brand’s coastal, minimalist identity. Reels highlighted personal experiences and product benefits, while photography captured texture, colour, and quality. Every asset was designed to feel organic yet polished, consistent with the brand’s visual identity and tone.
Brand Positioning
The Katch was positioned as Australia’s gateway to premium Korean beauty, a lifestyle choice that merges simplicity, self-care, and natural confidence. Through cohesive aesthetics, influencer storytelling, and curated digital experiences, we reinforced The Katch’s brand promise: Katch it. Love it. Glow. This identity resonated strongly with the modern Australian audience seeking both authenticity and sophistication in their beauty routines.
Execution & Results
The influencer-led launch delivered outstanding visibility and engagement. Top-performing content reached over 30 000 views, with most posts averaging between 10 000 and 15 000 organic views. Engagement rates remained above 7.8 percent, and the brand recorded a 320 percent increase in website traffic during launch week. Audience analytics confirmed that the most engaged segment was women aged 22 to 34, based primarily in Sydney. The overall sentiment was overwhelmingly positive, with audiences praising both the authenticity of the content and the quality of the featured products.
Impact & Client Feedback
Within days of its launch, The Katch established itself as a trusted and desirable Korean beauty destination in Australia. The campaign not only created visibility but also cultivated an active community of creators and customers who continued generating content beyond the official campaign period.
“Influencers2C captured our brand essence perfectly—from creative strategy to influencer execution. The content felt real, aspirational, and exactly what we envisioned for The Katch’s launch.”
— The Katch Team
Conclusion
From concept to execution, Influencers2C transformed The Katch’s vision into a digital reality. By combining influencer storytelling with data-driven strategy, we built a brand presence that turned awareness into engagement and engagement into loyalty. The Katch’s successful debut illustrates how a well-executed influencer strategy can transform a new business into a recognisable lifestyle brand within weeks of launch.
