The collaborative campaign between Impact Mints and Kakao Friends successfully combined the popularity of Kakao’s characters with confectionery marketing to boost brand awareness and sales. The strategy featured limited-edition packaging, influencer partnerships, interactive social media challenges, and pop-up stores. Exclusive designs with Kakao characters and engaging influencer content drove a 200% increase in social media engagement, sold out the limited edition, and increased brand awareness by 40%. Positive campaign feedback highlighted the value of character licensing, collectible items, and multi-channel approaches. Future efforts could expand the product line, enhance digital integration, and introduce loyalty programs.