Ooh Sushi, a Japanese restaurant in Oran Park, Sydney, teamed up with Influencers2C to enhance its social media presence and boost sales in the thriving Western Sydney area. Through comprehensive market research, Influencers2C uncovered Ooh Sushi’s unique selling points: a blend of authentic Japanese flavors, value-driven pricing, and a menu crafted to suit the diverse tastes of the local community. The strategy focused on collaborating with local influencers and engaging with the nearby shopping center to strengthen the restaurant’s ties to the community.

By creating visually striking content and implementing interactive social media tactics—such as polls and user-generated campaigns—the campaign achieved remarkable success. In just three months, Ooh Sushi saw a 200% increase in Instagram followers and a 150% rise in sales. With its growing popularity in Western Sydney, Ooh Sushi plans to expand its influencer partnerships and explore new platforms to further strengthen its connection with the community and continue its impressive growth.